James Harris, Principal, Corporate Development Integration at Google (NASDAQ:GOOGL)

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Achieving revenue synergies should always be a transaction’s top priority. By leveraging the combined customer base of both companies, and combining the marketing and sales efforts, companies can become a much more powerful force in the marketplace.

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In this two-part M&A Science Podcast episode, James Harris, Principal, Corporate Development Integration at Google, discusses GTM integration planning. 

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Things you would learn in this episode:

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• Customer Focus Planning
• Building the GTM Integration Team
• Testing for Sales Readiness
• Tabletop Exercises
• Retaining Knowledge